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Mirum to provide Social Listening services to Bajaj Finance Ltd


Mirum to provide Social Listening services to Bajaj Finance Ltd

Bajaj Finance Ltd, the lending and deposits arm of Bajaj Finserv, has appointed Mirum, a digital solutions company from the WPP Group, as the Social Listening partner.


Bajaj Finance, the largest and the most diversified non-banks in India, has an extensive product portfolio that spans across lending, insurance, systematic deposits and wealth advisory. As part of the mandate, Mirum, a Salesforce Gold Consulting Partner, will provide Social Listening, Social CRM & Online Reputation Management services from its Mumbai office.

Hareesh Tibrewala, Joint CEO, Mirum India

Hareesh Tibrewala, Joint CEO, Mirum India, said, “Winning the Bajaj Finance account is a feather in the cap for Mirum India. We are the pioneers in Social Listening space in India with nearly a decade of experience. We aim to bring all our expertise to the table to provide a seamless Social Listening solution to Bajaj Finserv.”


Mirum India is a leading digital solutions agency with a pan-India footprint, offering 360-degree solutions in digital marketing for over 50 brands, with an in-house strength of 250+ professionals. Mirum India offers a bouquet of digital services across Social Listening & ORM, Digital Strategy, Media Planning, Creative Services, Tech Builds and Marketing Automation solutions. Mirum is part of WPP Group.

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