Lifelong Online #NeverForgetLifelong Campaign with 17 M Impressions recognised the selfless acts
In an attempt to pay tribute to the extraordinary work done by ordinary people across the country, leading consumer durables firm, Lifelong Online, came up with evocative digital campaign #NeverForgetLifelong highlighting the selfless service during the pandemic. The campaign celebrated stories of those who pooled resources, set up care systems, provided oxygen, medicines, and ambulance services more.
The 45 days campaign, Lifelong Online made an appeal to share the stories of the unknown heroes with the hashtag #NeverForgetLifelong or email them to firstname.lastname@example.org. The campaign received an overwhelming response on social media and through its media tie-up with Network18. The outreach received a total impression of 17Mn+ and more than 6Mn+ reach during the period. It engaged and interacted with a total of 623,952 people who shared their story and thanked their heroes.
Commenting on the range, Prerna Nagpal, Head Of Marketing at Lifelong Online Retail Pvt. Ltd., said, “The pandemic has had an enormous impact on human lives with people finding themselves in dire straits as the pandemic wreaked havoc across the nation. Countless strangers across the country helped people source medicines, oxygen cylinders, hospital beds, and even provide support to find cremation spaces. The campaign salutes the spirit of these ordinary people for their extraordinary acts of serving the people during tough times. We at Lifelong Online believe that archiving these worthy human stories online will herald a resounding thank you to the countless Good Samaritans who stepped on an individual level to help people.”
Headquartered in Gurgaon, Lifelong Online is a digital first, direct to customer brand. Lifelong Online offers a diverse range of innovative products across a spectrum of categories - Home, Kitchen, Grooming, Fitness, Lifestyle and Smart Homes. The products are available for purchase on Amazon, Flipkart, Tata Cliq, Nykaa, PayTM, Snapdeal, 1Mg as well as the company's website.